Therapists, counselors & mental health practices

Website design for Minnesota therapists and counselors

Most people land on a therapist's website already holding your name: from a primary care doctor, an EAP list, a friend, or a Psychology Today profile. They are not shopping. They are deciding whether to make the call, usually late at night, on a phone. What decides it is small and unglamorous. Your fee, whether you bill Blue Cross or HealthPartners or Medica, how long the waitlist is, whether you do telehealth, and what actually happens in the first fifty minutes. Most therapy websites in Minnesota answer none of that.

One therapy practice in this sector, Let's Talk Healing in the Twin Cities, plus behavioral health sites for NuuroTherapy, Najaah Center, Niyyah Recovery Initiative, and Maangaar Voices.

One named client in this sector: Let's Talk Healing, a Twin Cities mental health practice working since 2015. One. We would rather say that plainly than imply a roster we do not have. The adjacent work is real and it transfers. NuuroTherapy, Najaah Center, Niyyah Recovery Initiative, and Maangaar Voices are all organizations whose visitors arrive worried, and the job is the same. Lower the temperature. Answer money before anyone has to ask. Give one obvious first step. Skip the stock photo of a woman looking out a rainy window.

What usually goes wrong

  • 01The fee page almost nobody writesTwo questions decide the call: what does it cost, and do you take my insurance. Most Minnesota therapy sites answer neither. Put your rate, your sliding-scale policy, whether you are in network with Blue Cross, HealthPartners, Medica, UCare or PreferredOne, and how you handle a Good Faith Estimate for self-pay clients. It reads as confidence, and it filters the calls you did not want anyway.
  • 02Psychology Today finds you. The site has to close.A directory listing runs about thirty dollars a month and it works, which is why we tell therapists to keep it. What it cannot do is answer follow-up questions. People read the profile, search your name, and land on your site to check that you are a real practice with a real address in Uptown or Roseville or St. Louis Park. That second visit is the one that converts.
  • 03People want to know what happens before they give you their nameStigma shows up as hesitation over the send button. Someone will read a page called what the first session is like three times before they fill out anything. Describe the fifty minutes honestly: the paperwork, that you will ask why now, that they do not have to tell the whole story on day one. That page outperforms a longer intake form every time.
  • 04Language and cultural fit is a search term hereIn the Twin Cities people search for a Somali-speaking therapist, a Hmong therapist, a Muslim counselor, a Spanish-speaking LICSW. If that describes you or someone on your team, it belongs in a heading, not a sentence in your bio. Same for your license letters. LICSW, LPCC, LMFT and LP are typed into Google constantly by people who know exactly what they need.

What we build

  • Fees, sliding scale, and a Good Faith Estimate page for self-pay clients
  • Insurance page naming the Minnesota plans you actually bill
  • What the first session is like, in honest fifty-minute detail
  • Waitlist and availability status you can update from your phone
  • Short contact forms that never ask for clinical information
  • Clean handoff to SimplePractice, TherapyNotes, or Jane for booking
  • Clinician profiles with license letters, specialties, and languages spoken
  • Crisis and 988 information in the footer of every page

Worth knowing

The BAA problem nobody mentions until it is a problem

If your website collects anything that could count as protected health information — an intake form asking what someone is struggling with, a symptom questionnaire, an appointment request with clinical detail — the platform holding that data may need to sign a Business Associate Agreement. The major DIY website builders generally will not. That is not a reason to avoid them for a purely informational site; it is a reason to keep clinical intake off the website and on a platform built for it, and to know which side of that line each form sits on. We scope this at kickoff rather than discovering it at launch. Confirm your own obligations with counsel.

What it costs

Published ranges, not a call-for-pricing page. These are what projects in this sector actually land at with us. Your number depends on page count, functionality, and how much content support you need.

Solo practice site

Five to eight pages: services, fees, insurance, first session, your bio, contact. Enough to answer everything a referred client asks before they call, and nothing you will not maintain.

$2,500 to $5,000

Group practice site

Individual clinician profiles, filtering by specialty, insurance and language, separate intake paths for clients and referring providers, plus a careers page for the hires you are always making.

$5,000 to $12,000

Ongoing care plan

Updates, backups, and the small edits that actually matter here: a changed rate, a new insurance panel, a clinician who left, a waitlist that just opened.

$75 to $250 / month

Want the full breakdown across every service? See ourpricing page.

Proof

Therapists & mental health we have built for

Real projects, real organizations, live sites you can go and look at.

Let's Talk Healing website design by TayoPro
HealthcareMental health

Let's Talk Healing

Let's Talk Healing has been fostering mental health awareness and breaking down barriers since launching in April 2015 as Let's Talk Therapy. It began as a community-driven program with a core mission to educate and normalize mental health within the Twin Cities and metropolitan areas of Minnesota.

How we work

A simple process, no surprises

We listen to your goals, gather your requirements, create a design strategy, and deliver a website that works. Here is what that looks like.

  1. 01

    Discover

    We listen to your goals. A short conversation about your organization, your audience, and what success looks like.

  2. 02

    Plan

    We gather your requirements and turn them into a clear design strategy, sitemap, and timeline you can sign off on.

  3. 03

    Design & build

    Our designers and developers craft a responsive, fast, and accessible product tailored to your brand.

  4. 04

    Launch & care

    We deliver a website that works, then stay available for updates, security checks, and improvements as you grow.

FAQ

Therapists & mental health: common questions

Is a website contact form HIPAA compliant?

Not by default. A standard form emails you unencrypted, and most form tools will not sign a business associate agreement. We keep it simple: the form asks for a name, a phone or email, and best time to reach you, and nothing clinical. Anything that needs protection happens after you call, inside SimplePractice or whatever your EHR already is.

Should I drop my Psychology Today listing once I have a website?

No. Keep it. The directory does something your site cannot, which is put you in front of people who have never heard your name. Your site does the part the directory cannot, which is convince someone who already has your name. Roughly $360 a year for the listing is not the expense worth cutting. Redundant pages that say nothing are.

I am full and not taking new clients. Do I even need a site?

Probably a small one, and we will tell you if the answer is no. A full practice still gets looked up by referring physicians, EAP coordinators, and clients deciding whether to wait. A four-page site that states your waitlist honestly does that job. If you are closing your practice in two years, spend the money on something else.

Can you connect the site to SimplePractice or TherapyNotes?

Yes, and connect is usually the wrong word. These systems own scheduling, the client portal, and telehealth, and they should keep owning it. We link to your portal from the right places, style the handoff so it does not feel like leaving, and make sure a phone visitor can reach it in one tap. We do not rebuild what your EHR already does.

Do I have to put my photo on it?

You should, and most therapists resist it. The headshot does more work than anything else on a therapy site, because the decision being made is whether to sit in a room with you for an hour. One plainly lit photo of your actual face beats any amount of copy. Stock imagery of hands, leaves, and rainy windows does the opposite.

Start a project

Ready to take your business to the next level?

Let's work together to create solutions that make a real impact. Tell us about your project and we'll come back with a clear plan.

(612) 293-0636info@tayopro.com