Keeping Edina websites right
The Edina sites we are asked to look at tend to be a few years old and well made, which is exactly when the trouble starts. The agency that built them has moved on or changed its name, the plugins have not been updated since launch, the staff page is out of date, and the only person who knows the hosting password left. Edina also has an unusual share of organizations with real obligations attached to their website. Clinics and home care agencies that bill Medical Assistance fall under the federal Section 504 web accessibility rule, with compliance dates of May 11, 2027 for providers with fifteen or more employees and May 10, 2028 for smaller ones. Firms that collect personal data through a form have the Minnesota Consumer Data Privacy Act's privacy-notice expectations to keep straight. Keeping a site honest and current here is a monthly job, not a launch task.
Trust is the product on an Edina website
A visitor choosing a dentist on France Avenue, a financial advisor near Southdale, or a home care agency for a parent is trying to avoid a bad decision, not find the best price. The site is a sample of how carefully you work. That means the things a care plan watches are the things that matter most here: hours that match the Google Business Profile, including holiday hours, which Google asks businesses to confirm even when they are unchanged; a staff page that is right the week someone joins or leaves; prices and insurance details that match what the front desk says; and testimonials that are genuinely yours, since the Federal Trade Commission's 2024 rule on reviews bans fake or purchased ones. We check the profile against the site every quarter and post staff and price changes the week they happen.
What keeping a home care site current taught us
CityLight Home Care is an Edina agency, and the pages on a home care site that go stale first are not the ones you would guess. Job posts, wage ranges, and the counties served rot fastest, because they change constantly and the office manager updating them also runs scheduling and payroll. Minnesota DHS has paused new 245D licenses from January 1, 2026 through December 31, 2027, which means existing providers are competing for the same referrals and the same direct support professionals, and a careers page that is three months out of date is lost hires. A plan keeps the counties, the wage ranges, and the open shifts current, keeps intake forms thin and routed to a person, and runs the quarterly accessibility pass that the Section 504 rule makes a standing obligation for Medicaid-funded providers.
We can walk over
For an Edina client, onboarding can happen at your front desk. We inventory every login in person, photograph the space if the site needs it, and train the two people who will post the urgent things on exactly those tasks. After that the work runs on email, a shared folder, and a short monthly report, the same as for a client in Duluth, because nothing about patching software or testing a form gets better in a conference room. The office is in Pentagon Park, a few minutes from 50th & France, Southdale, and the 70th & France corridor, and we are the only web studio we know of that is actually based in the city. National vendors run Edina landing pages from elsewhere; we can show you the door.
Areas of Edina we work with
- 50th & France
- 70th & France
- Southdale
- Pentagon Park
- Grandview Heights
- Centennial Lakes
